NOTES FROM OUR CAPACITY BUILDING:

 

Destination Management Organisation

- Which kind of hotels/ restaurants/ sights are tourists visiting?

- Take the perspective of the guests = Market perspective

- Who are our customers? (families, day-tourists)

BUSINESS MODEL CANVAS VIDEO: https://www.youtube.com/watch?v=QoAOzMTLP5s

-.The following questions are relevant: Who we help? How to help? How do tourists know about the offers? How to generate it?/ Partners, supply-chain, marketing strategy?

- Stakeholders in Destination Management: Tourists, NGO´s, its usually to make a stakeholder anaylsis

2 priniciple way to adapt the business model: Agile and Longterm adaption

Tourist agency in Thüringen: 

 - Virtual CityTours and watch Party Erfurt

 - They found out that most people are affraid of travelling far (due to Covid-19) --> they decided to have a new marketing strategy. --> Thuringia presented itself as a "friendly neighbour" and internationally (like Weimar is like Italy, and the Thüringer-forest like Peru) --> Emotional Video: Travel to Malaysia, Portugal etc...NEXT DOOR! https://www.youtube.com/watch?v=PYS70g_9nqk

What to do after Covid-19? (e.g. Digitalizaton? Green Tourism? Localism?)

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